Post by account_disabled on Jan 22, 2024 0:45:52 GMT -8
Editorial office. WebPromoExperts Academy is proud of its graduates! We are pleased to present a new article by Oleksiy Ustilovsky , who has completed several courses. Here is what the author himself wrote in a review on the Facebook page of the Academy : When choosing a new direction, it is very important to choose the initial data, choose companions, understand the details. It was the guys from the WebPromoExperts Academy of Internet Marketing who opened the door to Internet marketing for me. The " Start " course provided an understanding of the general structure and interrelationship, and provided a solid foundation for further development. Then there was context, YouTube, analytics, SEO, chatbots. Well, " Director of Internet Marketing " became a logical conclusion of comprehensive training. During all the years of study, I received clearly structured information that I immediately applied in practice, operational feedback from employees and lecturers, many additional checklists, screencasts, knowledge libraries and links to useful resources. I also send employees and promising team members to study at the Academy. Maintaining and developing a client base is the cornerstone of any business.
The success and competitiveness of the company depends on how the C Level Executive List customer support system is organized. The leading role in this process belongs to the account manager, who acts as an intermediary between the client and the work team. Today, the role of account managers in companies can be performed by salespeople, administrators, projects, assistant managers, and managers themselves. Sometimes accounting is given to contractors. Structurally, it can be individual specialists, which is most often found in small teams, and whole departments based on the functionality of employees. Be that as it may, the task of accounting is economically profitable maintenance and development of the client base, building relationships with customers and increasing their satisfaction. As practice shows, 7 basic steps are enough to build a system of competent customer support.
STEP 1. Write down the duties of the account manager Communication with the client is the main task of the account manager, which includes a whole set of regular actions: client communication and consulting; invoicing and working with documents; planning; reporting; work with receivables; upselling and increased penetration; interaction with internal team/contractors; analysis of conflict and disputed situations. Each of the points can and should be described in detail, but they all boil down to one common denominator - increasing the customer's life cycle and the greater profit received from it. It is worth noting that the final list of account manager tasks depends on many factors, such as the size of the company, its organizational structure, niche, specifics, etc. Attempts to load the account manager with the maximum functionality will most likely lead to a deterioration in the quality of its work and burnout, which will undoubtedly be felt by clients. STEP 2. Switch to a progressive motivation system As practice shows, a progressive system of motivation with a fixed and variable part works best.
The success and competitiveness of the company depends on how the C Level Executive List customer support system is organized. The leading role in this process belongs to the account manager, who acts as an intermediary between the client and the work team. Today, the role of account managers in companies can be performed by salespeople, administrators, projects, assistant managers, and managers themselves. Sometimes accounting is given to contractors. Structurally, it can be individual specialists, which is most often found in small teams, and whole departments based on the functionality of employees. Be that as it may, the task of accounting is economically profitable maintenance and development of the client base, building relationships with customers and increasing their satisfaction. As practice shows, 7 basic steps are enough to build a system of competent customer support.
STEP 1. Write down the duties of the account manager Communication with the client is the main task of the account manager, which includes a whole set of regular actions: client communication and consulting; invoicing and working with documents; planning; reporting; work with receivables; upselling and increased penetration; interaction with internal team/contractors; analysis of conflict and disputed situations. Each of the points can and should be described in detail, but they all boil down to one common denominator - increasing the customer's life cycle and the greater profit received from it. It is worth noting that the final list of account manager tasks depends on many factors, such as the size of the company, its organizational structure, niche, specifics, etc. Attempts to load the account manager with the maximum functionality will most likely lead to a deterioration in the quality of its work and burnout, which will undoubtedly be felt by clients. STEP 2. Switch to a progressive motivation system As practice shows, a progressive system of motivation with a fixed and variable part works best.