|
Post by account_disabled on Jan 27, 2024 21:54:20 GMT -8
The results are impressive: on average only13%MQLs are converted to SQL. Of those who become qualified leads, only 6% end up converting. At the same time, PQL converts 5-6 times more often than MQL. Why does your business need PQL: PQLs represent the ideal customer profile. He does not need to be convinced of the importance of the purchase, because he has already felt the value of the product.
Shorter sales cycle. You do not need to take Buy Bulk SMS Service the client through all stages of sales, such as introduction, conveying the value of the product, etc. You attract potential customers, give them the opportunity to try the product, and then all you have to do is wait for feedback. If a customer has had a great experience with a product, they are less likely to abandon the purchase. As a result, retention rates in the PQL model tend to be high.
How to determine PQL? Before we dive into how to identify PQLs, there are a few important points to note: PQLs are not the kind of users who periodically renew free plans and offers; It is important to distinguish PQL from MQL. The MQL model analyzes only basic actions, without any interaction with the product; not all users who sign up for free trials are PQLs. Qualified leads can be a competitive advantage for your business.
|
|