Post by account_disabled on Mar 5, 2024 0:37:11 GMT -8
The redesign of the company website can represent a strategic turning point in B2B, as it offers a chance to conquer a new market and new potential customers. But what aspects to consider when redesigning the site? What are the most impactful parameters? We talk about it in today's article: continue reading to find out more! Redesign your business website for success Redesigning your company website can be an important and significant project . For this reason it is important to make strategic considerations before starting the work, possibly supported by sector experts - internal to the company or agency professionals -.
But when is it necessary to update the site? when Germany Phone Number users don't find the information they are looking for when the company changed its commercial proposal or branding guide when the site is not optimized for mobile when traffic is not enough to reach lead and customer goals when no one in the company shares the site with the outside world Download the ebook Once it has been established that the redesign action is necessary for the company, it is possible to identify some key elements to control to achieve the set marketing objectives: UX research Backlink research Set expectations Competitive analysis Strategy Content creation Before we get into what to do when redesigning a website though, it's important to consider whether you need a redesign in the first place.
If your business website converts leads , increases traffic year over year, and meets expectations, there may be no need for renovation. In this case, looking for ways to improve it instead, whether through user experience, optimization, or reviewing the strategy, can be a great place to start. To make changes informed and effective , you need to benchmark important site metrics before doing anything else. To find all the important metrics you can use different SEO audit tools . The most important parameters to keep in mind are: organic traffic page loading speed bounce rate domain authority leads generated form compilations keyword positioning click through rate (CTR) UX research The most important part of any business is solving customer problems . For this reason, before redesigning a company website it is essential to understand how to improve the user experience . To optimize your site design for usability, you need to keep things simple , easy to navigate and easy to access.
But when is it necessary to update the site? when Germany Phone Number users don't find the information they are looking for when the company changed its commercial proposal or branding guide when the site is not optimized for mobile when traffic is not enough to reach lead and customer goals when no one in the company shares the site with the outside world Download the ebook Once it has been established that the redesign action is necessary for the company, it is possible to identify some key elements to control to achieve the set marketing objectives: UX research Backlink research Set expectations Competitive analysis Strategy Content creation Before we get into what to do when redesigning a website though, it's important to consider whether you need a redesign in the first place.
If your business website converts leads , increases traffic year over year, and meets expectations, there may be no need for renovation. In this case, looking for ways to improve it instead, whether through user experience, optimization, or reviewing the strategy, can be a great place to start. To make changes informed and effective , you need to benchmark important site metrics before doing anything else. To find all the important metrics you can use different SEO audit tools . The most important parameters to keep in mind are: organic traffic page loading speed bounce rate domain authority leads generated form compilations keyword positioning click through rate (CTR) UX research The most important part of any business is solving customer problems . For this reason, before redesigning a company website it is essential to understand how to improve the user experience . To optimize your site design for usability, you need to keep things simple , easy to navigate and easy to access.