Post by account_disabled on Mar 13, 2024 22:22:16 GMT -8
Marketing with Pinterest could be very productive for every brand that decides to rely on this social network, as well as on the more well-known Facebook, Twitter and Instagram. The important thing is to understand how to do it. And we found a Bank of America campaign online on this social network, which focused on the Millennials audience, i.e. those who were born with new digital technologies, in order to promote its new program, BMW (Better Money Habits), with the aim of making younger people understand the real value of money. We believe it could be a useful example of how to best use this social medium.
However, let's start with an introduction to the world of Pinterest: the popular Find Your Phone Number social network was born in the United States in 2010 and today has many millions of members, so much so that it has become one of the 100 most visited websites in the world according to Alexa Rank data. It is a social medium used for collecting and sharing photos, videos, animated gifs with other users. In fact, it allows you to post your own files and divide them into different folders, but also to collect photos and videos from other users which are thus "pinned" to your own folder. It is very useful if you want to save "ideas" and products in a personal folder.
The audience of this social network is predominantly English speaking and female, although there is much discussion about this trend in Italy, where in reality this social network has never taken off, but remains a niche social network. 60% of users come from the USA and from data emerged from the company Coschedule , these are usually users with an income above $50,000. Among the most shared topics on the popular social network are Home, Fashion, Food and Lifestyle. Here are some useful infographics to better understand the Social Medium.
However, let's start with an introduction to the world of Pinterest: the popular Find Your Phone Number social network was born in the United States in 2010 and today has many millions of members, so much so that it has become one of the 100 most visited websites in the world according to Alexa Rank data. It is a social medium used for collecting and sharing photos, videos, animated gifs with other users. In fact, it allows you to post your own files and divide them into different folders, but also to collect photos and videos from other users which are thus "pinned" to your own folder. It is very useful if you want to save "ideas" and products in a personal folder.
The audience of this social network is predominantly English speaking and female, although there is much discussion about this trend in Italy, where in reality this social network has never taken off, but remains a niche social network. 60% of users come from the USA and from data emerged from the company Coschedule , these are usually users with an income above $50,000. Among the most shared topics on the popular social network are Home, Fashion, Food and Lifestyle. Here are some useful infographics to better understand the Social Medium.