Post by account_disabled on Nov 13, 2023 22:10:24 GMT -8
I have listed the change and what this exactly means for you here. What are rich snippets New on Frankwatching 3 actions for optimal synergy between your store & webshop 11:00 How do you win the trust of your B2B target group online 08:00 Future-proof employee experience: who, what, where & with what Wed This is how you solve the screaming shortage of employees [7 golden tips] Wed 10 recurring language pitfalls explained once and for all Wed Rich snippets give the option of an extra line with your listing in Google. They are really part of the search result. These could be, for example, review scores, also known as the stars in Google.
These are used by many companies to stand out in search results and thus improve CTR (click-through-rate). For more information on rich snippets , see Google's documentation . Rich snippet in Google example. Example of a rich photo editor snippet. What does the change entail You may have already noticed: the review scores in Google (organic search) have disappeared. The change ensures that it is no longer possible to show assessment scores for organizations that companies can influence themselves. Google calls them “self serving reviews.
A self-serving review is a review about company A, which is posted on company A's website or on company A's website via a third-party widget. According to Google, self-serving reviews are not in the best interest of users. You might wonder why they are still shown in Google Ads, financial interest perhaps With this adjustment, the 'review rich snippet' is over, in the case where the reviews are checked by the company itself. This applies to both the Local Business and Organization snippets (and all subtypes.
These are used by many companies to stand out in search results and thus improve CTR (click-through-rate). For more information on rich snippets , see Google's documentation . Rich snippet in Google example. Example of a rich photo editor snippet. What does the change entail You may have already noticed: the review scores in Google (organic search) have disappeared. The change ensures that it is no longer possible to show assessment scores for organizations that companies can influence themselves. Google calls them “self serving reviews.
A self-serving review is a review about company A, which is posted on company A's website or on company A's website via a third-party widget. According to Google, self-serving reviews are not in the best interest of users. You might wonder why they are still shown in Google Ads, financial interest perhaps With this adjustment, the 'review rich snippet' is over, in the case where the reviews are checked by the company itself. This applies to both the Local Business and Organization snippets (and all subtypes.